Much coveted, sought after and talked about, organizations around the world launch hundreds of innovation initiatives every year. Yet for many, the fruits of innovation remain elusive despite all the inspiration, planning and action. Why does this happen? Why does that brilliant idea which showed so much promise, fail to see the light of the day? The answer is that most organizations follow the flawed practice of what we call “Idea-led Innovation”, while the true work of innovation lies elsewhere. Download our e-book to discover this simple yet monumental shift that differentiates a successful innovation effort.

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